52 Benefits of Safety
52 weekly videos and a Facilitator’s Guide that give your employees a real reason to care about safety — one week at a time, for an entire year.
Stop telling employees to be safe. Start showing them why they’d want to be.
$2495 per company
What is 52 Benefits of Safety?
Every week, the same thing happens.
Your supervisor stands in front of their crew for the safety moment. Maybe they read an incident report from another company. Maybe they remind everyone to wear their PPE. Maybe they pull something off the internet at 6am because they’ve got nothing else.
The crew sits there. Arms crossed. Eyes glazed. Waiting for it to be over.
Your supervisor knows it’s not working. Your employees know it’s not working. You know it’s not working.
But what else are they supposed to do?
52 Benefits of Safety replaces your weekly safety moment with a benefit moment. 52 short videos — one per week for an entire year — each one giving your employees a specific, real reason why working safely makes their life better.
Not because the rulebook says so. Not because someone got hurt at another company. Because safety actually makes their life better.
It comes with a comprehensive Facilitator’s Guide — a key message, a coaching tip, and three ready-made discussion questions for every single week. No preparation required.
Your Safety Meetings. 52 Weeks From Now.
Engagement.
Employees stop waiting for the safety meeting to be over and start to lean into the conversation.
Buy-in.
Far beyond basic minimum compliance to a full-on ownership of the safety program.
Culture.
When safety stops being a thing you do and starts to become just how we do things ’round here.
Confidence.
Your supervisors stop dreading safety meetings and start looking forward to them.
Connection.
Where there’s connection, safety becomes the conversation that brings your team closer together.
Retention.
Employees who feel valued, cared for, and protected by their employer want to stick around.
It’s everything we cover in 52 Benefits of Safety.
How does 52 Benefits of Safety work?
When you purchase 52 Benefits of Safety, you are changing the conversation in safety from the repetitive, boring topics to something that makes employees lean in because there’s something it it for them.
52 Benefits of Safety
Get employee buy-in to safety!
What Changes for Your Frontline Employees?
BONUS: Lifetime Access
Once you purchase 52 Benefits of Safety, it’s yours for life.
Built for Industrial Operations Like Yours.
This Program Works For Every Company Where Safety is Serious.
If your people work with their hands, work in potentially hazardous environments, and safety matters — this program is for you.
It also solves a problem every safety department knows well. Supervisors constantly showing up with the same statement — “I need something to talk about at my safety meeting this week.”
52 Benefits of Safety answers that for an entire year.
Every week, the content is ready. The discussion questions are written. The key message is clear.
Your supervisors show up prepared. Your safety department stops fielding the same request every Monday morning.
What Companies Are Saying
Who created 52 Benefits of Safety?
52 Benefits of Safety was created by Kevin Burns — Amazon bestselling author of PeopleWork: The Human Touch in Workplace Safety and The CareFull Supervisor. Named by BookAuthority.org as the #4 Top Workplace Safety Book of All Time.
Kevin has spent over 30 years helping industrial companies build safety cultures that actually work. Not through programs and posters — through the supervisors and employees who show up every day.
The 52 benefits in this program weren’t invented. They were discovered — by over 1,000 frontline industrial supervisors who answered one honest question: what do employees actually get from working safely?
Kevin turned their answers into a weekly video series that changes the safety conversation for an entire year.
$2,495 per company
Frequently Asked Questions
Q: Do we need to be using PeopleWork Supervisor Core Essentials to use 52 Benefits of Safety?
No. 52 Benefits of Safety is a standalone program that works for any industrial operation regardless of what other training you have in place. If you are using PeopleWork Supervisor Core Essentials, the two programs work perfectly alongside each other. And if you’re in the PeopleWork Supervisor Academy, 52 Benefits is already included.
Q: How much preparation do supervisors need before each meeting?
None. That’s the whole point. Your supervisor plays the video, opens the Facilitator’s Guide to that week’s page, and the discussion questions are right there. No prep. No expertise required. No scrambling for content.
Q: What if our employees are resistant to safety meetings?
That’s exactly the problem 52 Benefits solves. When employees have been subjected to guilt, scare tactics, and compliance reminders for years, resistance is the natural response. 52 Benefits changes the conversation entirely — from what they might lose to what they actually gain. That shift changes the room.
Q: Can we start at any time of year?
Yes. There’s no set start date. Purchase today and start your first benefit moment this week.
Your next safety meeting is coming.
Will it be another arms crossed, eyes glazed, waiting for it to be over?
Or will it be the first one where your employees actually lean in?
52 Benefits of Safety gives your supervisors a full year of weekly content that answers the one question your employees have always been asking: What’s in it for me?
What’s included:
✓ 52 short videos — one per week for an entire year
✓ The complete Facilitator’s Guide — key message, coaching tip, and three discussion questions for every week
✓ Lifetime access
$2495 per company