52 Benefits of Safety
52 weekly videos and a Facilitator’s Guide that give your employees a real reason to care about safety — one week at a time, for an entire year.
Stop telling employees to be safe. Start showing them why they’d want to be.
$2495 per company
The Problem With How Safety Gets Sold
Every week, the same thing happens.
Your supervisor stands in front of their crew for the safety moment. Maybe they read an incident report from another company. Maybe they remind everyone to wear their PPE. Maybe they pulled something off the internet at 6 am because they had nothing else.
The crew sits there. Arms crossed. Eyes glazed. Waiting for it to be over.
Your supervisor knows it’s not working. Your crew knows it’s not working. You know it’s not working.
But nobody knows what else to do.
Here’s the thing. For years, the safety message has been built on one idea: “go home safe.”
It sounds right. But it doesn’t work. Besides, going home safe is what’s supposed to happen. It’s the law. It takes almost no extra effort to achieve. And most of your crew is already doing it, without changing a single thing about how they work.
So, when your supervisor says, “Go home safe,” the crew hears, “I have nothing new to tell you.”
The problem isn’t your supervisors. It’s that nobody has ever given them a message that actually answers the question your crew is silently asking every single week:
“What’s in it for me?”
52 Benefits of Safety answers that question. Every week. For a full year.
What Changes in Your Operation
When your crew hears a real reason to care about safety — not a rule, not a consequence, but a personal benefit — something shifts. Here’s what you’ll see:
Engagement.
Your crew used to wait for the safety meeting to be over. Now they’re the ones asking the questions. The arms-crossed employee in the back row is leaning in.
Buy-in.
Your supervisors used to police compliance. Now the crew is looking out for each other — not because a rule says so, but because they genuinely care about the people working beside them.
Culture.
Safety stops being a thing you do on Monday mornings. It becomes the way your team operates. That shift doesn’t happen from a poster or a policy. It happens from 52 honest weekly conversations
Confidence.
Your supervisors stop dreading safety meetings. They show up prepared, with content that works. No more scrambling for something to say.
Connection.
Safety becomes the conversation that brings your team closer. When people feel cared for, they perform differently. They show up differently.
Retention.
Employees who feel valued and protected by their employer want to stick around. That’s not a soft outcome — it shows up on your bottom line.
That’s not compliance. That’s culture.
It’s everything we cover in 52 Benefits of Safety.
How does 52 Benefits of Safety work?
When you purchase 52 Benefits of Safety, you are changing the conversation in safety from the repetitive, boring topics to something that makes employees lean in because there’s something it it for them.
52 Benefits of Safety
Get employee buy-in to safety!
What Changes for Your Frontline Employees?
BONUS: Lifetime Access
Once you purchase 52 Benefits of Safety, it’s yours for life.
Built for Industrial Operations Like Yours.
This Program Works For Every Company Where Safety is Serious.
If your people work with their hands, work in potentially hazardous environments, and safety matters — this program is for you.
It also solves a problem every safety department knows well. Supervisors constantly showing up with the same statement — “I need something to talk about at my safety meeting this week.”
52 Benefits of Safety answers that for an entire year.
Every week, the content is ready. The discussion questions are written. The key message is clear.
Your supervisors show up prepared. Your safety department stops fielding the same request every Monday morning.
What Companies Are Saying
While we’ve been so focused on the rules compliance in our industry, we forget that we’re managing people. Personally, I’ve seen a big change in employees and a lot of the managers above me.
I wanted better skills for safety meetings. What I got were skills to build personal relationships, prove my trust in a team setting, and then show that I mean it when I talk about safety.
I found tools to build trust with our employees and to have them buy into what we’re doing and why. We’re trying to create a different culture here and it’s the engagement between operators and supervisory staff.
Who created 52 Benefits of Safety?
52 Benefits of Safety was created by Kevin Burns — Amazon bestselling author of PeopleWork: The Human Touch in Workplace Safety and The CareFull Supervisor. Named by BookAuthority.org as the #4 Top Workplace Safety Book of All Time.
Kevin has spent over 30 years helping industrial companies build safety cultures that actually work. Not through programs and posters — through the supervisors and employees who show up every day.
The 52 benefits in this program weren’t invented. They were discovered — by over 1,000 frontline industrial supervisors who answered one honest question: what do employees actually get from working safely?
Kevin turned their answers into a weekly video series that changes the safety conversation for an entire year.
$2,495 per company
Frequently Asked Questions
Q: Do we need to be using PeopleWork Supervisor Core Essentials to use 52 Benefits of Safety?
No. 52 Benefits of Safety is a standalone program that works for any industrial operation regardless of what other training you have in place. If you are using PeopleWork Supervisor Core Essentials, the two programs work perfectly alongside each other. And if you’re in the PeopleWork Supervisor Academy, 52 Benefits is already included.
Q: How much preparation do supervisors need before each meeting?
None. That’s the whole point. Your supervisor plays the video, opens the Facilitator’s Guide to that week’s page, and the discussion questions are right there. No prep. No expertise required. No scrambling for content.
Q: What if our employees are resistant to safety meetings?
That’s exactly the problem 52 Benefits solves. When employees have been subjected to guilt, scare tactics, and compliance reminders for years, resistance is the natural response. 52 Benefits changes the conversation entirely — from what they might lose to what they actually gain. That shift changes the room.
Q: Can we start at any time of year?
Yes. There’s no set start date. Purchase today and start your first benefit moment this week.
Your next safety meeting is coming.
Will it be another arms crossed, eyes glazed, waiting for it to be over?
Or will it be the first one where your employees actually lean in?
52 Benefits of Safety gives your supervisors a full year of weekly content that answers the one question your employees have always been asking: What’s in it for me?
What’s included:
✓ 52 short videos — one per week for an entire year
✓ The complete Facilitator’s Guide — key message, coaching tip, and three discussion questions for every week
✓ Lifetime access
$2495 per company